Publications Office of the EU
Media advice and media procurement - EU tenders
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Media advice and media procurement

Overview
  • Announced
    12/09/2025
  • Deadline
    13/10/2025
  • Today
    15/05/2026
Status
Submission closed
Type of contract
Services
Subject for Renewal
Yes
Buyer
Nederlandse Publieke Omroep
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: NL327 Het Gooi en Vechtstreek
Business sector (Main CPV)
79400000 Business and management consultancy and related services
Total estimated contract value (excluding VAT)
11,000,000.00 EUR
Total final contract value (excluding VAT)
Not available
Procedure details
Tender reference number
1cdb9f65-090a-44b5-8b4b-9ede4c48a2d8
Description

The NPO wants to select a media agency that will act as a strategic partner in the coming years. The aim of the assignment is to make the use of paid media as effective as possible: reach as many Dutch people as possible and involve them in the media offer of the public broadcaster with an emphatic focus on young people. The agency supports the NPO with strategic advice, efficient media procurement, data-driven optimization and innovative insights so that media campaigns contribute to a broad and diverse reach and a strong connection with younger target groups.

Submission Method
Electronic via:
https://s2c.mercell.com/today/138853
Tenders may be submitted
Electronic submission: allowed
https://s2c.mercell.com/today/138853
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The procurement involves the establishment of a framework agreement
Conditions for opening tenders (date)
Not available
Place of performance
NL Nederland
Any country
CPV code

79400000 - Business and management consultancy and related services

79340000 - Advertising and marketing services

79342000 - Marketing services

79341000 - Advertising services

Award method
Not available
Estimated value
11,000,000.00 EUR
Final contracted value
Not available
Award of contract
Not available
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.