How to place audiences at the centre of cultural organisations. Guide part I, tools of audience development : a practical guide for cultural operators
The aim of this study is to investigate how organisations shift towards "audience centricity". We do not intend to define “good” Audience Development. But finding an appropriate balance between audience and artistic objectives means - necessarily - some kind of change. The proposed Tools are to be used freely keeping in mind that each organisation must first be fully aware of what role audiences have in the organisation's mission.