Case T-611/13: Judgment of the General Court of 15 July 2015 — Australian Gold v OHIM — Effect Management & Holding (HOT) (Community trade mark — Invalidity proceedings — International registration designating the European Community — Figurative mark HOT — Absolute grounds for refusal — Lack of descriptiveness — Distinctiveness — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009 — Second sentence of Article 75 of Regulation (EC) No 207/2009 — Cross-claim before the Board of Appeal — Article 8(3) of Regulation (EC) No 216/96 — Cross-claim before the General Court — Article 134(3) of the Rules of Procedure of 2 May 1991)