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IP in the fashion industry
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Publication metadata
The fashion sector is a highly competitive environment where differentiating your products from your competitors’ ones may make the difference between success and failure. In addition, e-commerce allows your products to enter the Latin American markets even before you have decided to start distributing in these territories. Therefore, in some cases, you will be able to transfer your reputation and goodwill in Europe to Latin America thanks to a consistent branding and Trade mark protection strategy.
- Published:
- Corporate author(s): Executive Agency for Small and Medium-sized Enterprises (European Commission)
- Themes: Patents – Protection of intellectual property , Central and south America
- Subject: administrative formalities , clothing industry , intellectual property , Latin America , trademark
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| ISSN | ISBN 978-92-9202-591-5 | DOI 10.2826/20563 | Catalogue number EA-03-19-565-EN-N |
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| ISSN | ISBN 978-92-9202-592-2 | DOI 10.2826/786156 | Catalogue number EA-03-19-565-EN-C |