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Latin America IPR SME Helpdesk
IP in the fashion industry
Publication metadata
The fashion sector is a highly competitive environment where differentiating your products from your competitors’ ones may make the difference between success and failure. In addition, e-commerce allows your products to enter the Latin American markets even before you have decided to start distributing in these territories. Therefore, in some cases, you will be able to transfer your reputation and
goodwill in Europe to Latin America thanks to a consistent branding and Trade mark protection strategy.
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Publication details
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Published:
2020-02-11
Corporate author(s):
Executive Agency for Small and Medium-sized Enterprises
(
European Commission
)
Now known as...
Now known as...
European Innovation Council and SMEs Executive Agency
(
European Commission
)
Themes:
Patents – Protection of intellectual property
,
Central and south America
Subject:
administrative formalities
,
clothing industry
,
intellectual property
,
Latin America
,
trademark
PDF
ISSN
ISBN
978-92-9202-591-5
DOI
10.2826/20563
Catalogue number
EA-03-19-565-EN-N
PDF
ISBN
978-92-9202-591-5
DOI
10.2826/20563
Catalogue number
EA-03-19-565-EN-N
Paper
ISSN
ISBN
978-92-9202-592-2
DOI
10.2826/786156
Catalogue number
EA-03-19-565-EN-C
Paper
ISBN
978-92-9202-592-2
DOI
10.2826/786156
Catalogue number
EA-03-19-565-EN-C
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