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HomeIP in the fashion industry
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Europe is home to some of history’s most important textile and fashion inventions and a number of the most celebrated designers, manufacturers, innovators and artists, such as Coco Chanel, Giorgio Armani and Christian Dior, to name a few. Today, the EU textile and clothing sector remains an SME-based industry. Companies with less than 50 employees account for over 90% of the workforce and produce almost 60% of the value added. Clothing and textile is also a globalised industry with the chain of production, wholesale and retail including dozens of stakeholders and spanning over many continents. When referring to the fashion industry, we include clothing, shoes, bags, jewellery and other accessories. Due to its size, the fashion industry across Europe offers many business opportunities. Based on the latest available data from 2017, the EU textile and clothing sector is estimated to directly employ nearly 1.7 million people in over 175,000 companies, with a turnover of EUR 181 billion. However, the fashion industry also has to face major issues such as: - Counterfeiting: a copy of a clothing item or an accessory incorporating the trademark of the copied designer and usually of inferior quality than the original. - Knock-offs: producing products that copy the design and style of another one, but without using the original trademark. - Unfair competition: using an unregistered mark or characteristic of another company in order to take advantage of the reputation and good-will of said company (this will be determined at national level). In this context, creating an effective IP strategy and adopting a proactive attitude becomes essential to protect your fashion business.
- Published:
- Corporate author(s): Executive Agency for Small and Medium-sized Enterprises (European Commission)
- Themes: Textiles and leather , Patents – Protection of intellectual property
- Subject: clothing industry , copyright , designs and models , industrial counterfeiting , industrial secret , patent , restriction on competition , small and medium-sized enterprises , trademark
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| ISSN | ISBN 978-92-9460-324-1 | DOI 10.2826/041434 | Catalogue number EA-03-20-829-EN-N |
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| ISSN | ISBN 978-92-9460-325-8 | DOI 10.2826/907997 | Catalogue number EA-03-20-829-EN-C |