Study on a marketing plan to stimulate the take-up of eID and trust service for the Digital Single Market

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Study on a marketing plan to stimulate the take-up of eID and trust service for the Digital Single Market

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The eIDAS Regulation sets a predictable regulatory environment for EU citizens, business, and public administrations to confidently go digital through the use of electronic identification (eID) and trust services (i.e., e-signatures, e-seals, e-time stamping, e-delivery service and website authentication). By leveraging the opportunities of eIDAS, citizens may safely shop online, make use of financial services, access public services, or set up a business. Furthermore, businesses can save millions by benefiting from electronic procurement or participating in tenders, and public authorities can increasingly offer online public services, allowing for more convenient, secure, and transparent service provisioning to citizens. On top of operational benefits for the civil society, the Regulation contributes to achieve the high-level objective of the EU of enhancing the Digital Single Market (DSM), which has the potential to generate up to EUR 250 billion of additional growth in Europe by improving Europe's competitiveness.
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