This report was commissioned by the European Commission to support the development of Silver Economy in Europe. The main objective is to provide the European Commission with key strategic information and a reference framework for the development of a Silver Economy Strategy for Europe. The intent of this strategy is to foster economic growth in Europe by focusing on technological and labour markets relevant to an ageing population, and exploit opportunities and tackle the societal challenge of demographic change. Although intended to aid the Commission in their development of a European... strategy, this information will also be relevant to other policy makers within specific European Member States as well as industry decision makers. Technopolis Group in partnership with Oxford Economics conducted the study which comprised the following methodological steps: (i) Estimating the current and potential size of the EU Silver Economy based on statistical data and our impact model; (ii) Mapping major policy initiatives, at the national and regional level, to demonstrate the variety of sectors, geographic coverage and potential for socio-economic impact in Europe; (iii) Developing 10 case studies of the most promising opportunities, using online ideation with the stakeholder community to identify, categorise and prioritise the main determinants of opportunity areas; (iv) Formulating policy recommendations focusing on how best to foster the Silver Economy in Europe; and (v) Validating findings with a cross-section of stakeholders via a participatory workshop. While this report presents the major results of the study, a separate Supplementary Material includes the detailed methodology, an overview of current and planned Silver Economy related initiatives across Europe, a detailed presentation of the ten cases, and a longer list of policy recommendations for growing the EU Silver Economy.