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Essays on custumer loyalty and on the competitive effects of frequent-flyer programmes
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The three essays in this thesis share a common theme: customer loyalty. Customer loyalty is a fundamental concept in strategic marketing, and it is accepted by its practitioners that the pattern of loyal behaviour varies considerably across markets, and within a market, across consumers.
- Published:
- Corporate author(s): European University Institute
- Personal author(s): Fernandes, Pedro
- Themes: Services
- Subject: competitiveness , consumer behaviour , customers , marketing , thesis
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| ISSN | ISBN | DOI 10.2870/135694 | Catalogue number QM-TA-18-038-EN-N |
- Released on EU publications website:
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