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HomeCompetitiveness of corporate sourcing of renewable energy. Annex A.3 to part 2 of the study on the competitiveness of the renewable energy sector, Case study: Google
Competitiveness of corporate sourcing of renewable energy. Annex A.3 to part 2 of the study on the competitiveness of the renewable energy sector, Case study: Google
Publication metadata
Google is a technology company providing products and services “to organise the world’s information and make it universally accessible and useful”. Eight of Google’s core products (Search, Android, Maps, Chrome, YouTube, Google Play, Gmail, and Drive) have more than 1 billion monthly active users. The company offers a broad collection of cloud-based products and services, including G Suite business productivity apps like Docs, Drive, and Calendar and satellite mapping and analysis platforms like Google Earth and Google Earth Engine. In recent years, Google has expanded into consumer electronics with products including Google Pixel, Google Pixelbook, Google Home, and Chromecast Google’s headquarters are in Mountain View, California, in the United States, with the Dublin office (Ireland) serving as its EU headquarters. The company owns and leases office and building space, research and development labs, and sales and support offices across more than 160 cities, primarily in North America, Europe, South America, and Asia, and owns and operates 16 data centres on four continents. Google is a wholly owned subsidiary of Alphabet Inc., which also includes companies such as Access, Calico, CapitalG, GV, Verily, Waymo, and X. Google’s revenues in 2018 totalled USD 136.8 billion and, as of December 31, 2018, Google had 98,771 full-time employees. Google has achieved a leading position in various markets, such as online advertising. The technology sector is notoriously competitive and dynamic with a large number of strong, diverse and mobile competitors. Thus, Google faces competition across its different operational branches. In search engine services, those include Yahoo and Bing. In cloud services, those include Microsoft, AWS (Amazon Web Services) and IBM. In online television and video/news, competitors include Apple and Facebook.
- Published:
- Corporate author(s): CEPS , COWI , Directorate-General for Energy (European Commission)
- Personal author(s): Georgiev, Ivo
- Themes: Renewable sources of energy , Energy policy
- Subject: air conditioning , case study , competitiveness , energy market , energy policy , EU Member State , heating , physical process , renewable energy , search engine
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| ISSN | ISBN 978-92-76-09281-0 | DOI 10.2833/328178 | Catalogue number MJ-02-19-623-EN-N |
- Released on EU Publications:
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