Social innovation relates to new responses to pressing social demands by means which affect the process of social interactions. It is aimed at improving well being. It covers wide fields which range from new models of childcare to web-based social networks, from the provision of domestic healthcare to new ways of encouraging people to exchange cars for bicycles in cities, and the development of global fair-trade chains. In its recent usage, the social innovation approach is understood to mean not only a new governance mode working across traditional fields of responsibilities with an active... involvement of citizens, which is effective in addressing the challenges of climate mitigation, social justice, ageing, etc., but also the culture of trust and risk-taking which is needed to promote scientific and technological innovations. With the EU currently engaged in a new growth strategy for a smart, sustainable and inclusive Europe by 2020, social issues are being brought to the fore. The lessons learned from both the Lisbon Strategy for Growth and Jobs and the financial crisis have revealed structural weaknesses and presented the social dimension of Europe in a new light: the long-held belief that economic growth creates employment and wealth that goes on to alleviate poverty has been disproved by recent events, and the time has now come to try new ways of bringing people out of poverty and promoting growth and well-being not only for, but also with citizens.