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Platform data access and secondary data sources
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Platform data access and secondary data sources

Analytical paper 1

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Online platforms create value by using data to facilitate interactions (for example, commercial transactions) between users. This means that data is at the core of the platforms’ business model and they use it to provide and improve their services. When a platform acts as a marketplace to business users, some data sharing will be part of the service offered. Business users can draw on such data in order to reach, understand, and maintain their clients, although the scope and conditions of data sharing may also be subject to disputes between platforms and business users. Platforms collect and process a variety of data that can be volunteered or observed, individual-level or aggregated, personal or non-personal. The data in their possession allows the platforms to understand the preferences of customers and their reactions to market signals, including changes in prices and product characteristics. This puts online platforms in a unique position as they are able to observe the functioning of the market in real time. Data is thus a key source of market power. In other words, platforms’ decisions on what data to share, with whom, and under which conditions have far-reaching consequences to all the participants in the market.
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ISBN 978-92-76-37395-7
DOI 10.2759/38971
Katalognummer KK-09-21-143-EN-N
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ISSN ISBN 978-92-76-37395-7 DOI 10.2759/38971 Katalognummer KK-09-21-143-EN-N
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