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Evaluation of Marketing Standards contained in the CMO Regulation, the “Breakfast Directives” and CMO secondary legislation
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Evaluation of Marketing Standards contained in the CMO Regulation, the “Breakfast Directives” and CMO secondary legislation

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Marketing standards have been a feature of agricultural and food product quality policy in the overall framework of the Common Agricultural Policy (CAP) since its early days. EU marketing standards have usually been defined by sectors or products; they serve the purpose of taking into account the expectations of consumers and of contributing to the improvement of the economic conditions for the production and marketing of agricultural products, as well as to the improvement of their quality. In the current framework, EU marketing standards aim at enabling the market to be easily supplied with products of a standardised and satisfactory quality, and concern technical definitions, classification, presentation, marking and labelling, packaging, production method, conservation, storage, transport, related administrative documents, certification and time limits, restrictions of use and disposal. The existing EU marketing standards are set out in three main bodies of legislation: i) the Common Market Organisation (“single CMO”) established by Regulation (EU) No 1308/2013; ii) a number of Regulations (“secondary CMO legislation”) setting up product-specific marketing standards; iii) a number of Directives establishing rules on description, definition, characteristics and labelling of a number of agricultural and food products usually consumed for breakfast (those Directives are hence known as the “Breakfast Directives”).
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The United Kingdom withdrew from the European Union as of 1 February 2020. During the transition period, which ends on 31 December 2020, Union law, with a few limited exceptions, continues to be applicable to and in the United Kingdom and any reference to Member States in Union law shall be understood as including the United Kingdom.
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